Creativity works like a marshalling yard, or: how do I remove a spider from a wall, which is a real emergency for some? By using a drinking glass as a spider transport device. All this is nothing more than a core strategy of creativity. This shift from a glass into a new context (or you can also say: category) is driven by recognizing similarities and intentionally reimagining their purpose. It's exactly this kind of thinking that allows us to find unexpected solutions in moments of crisis – that’s what makes it such an essential tool when things go wrong.
Hofstadter D. & Sander E. (2013). Surfaces and Essences. Analogies as the Fuel and Fire of Thinking, New York, Basic Books.
Sound:
Water is poured into a glass 2 by tosha73 -- https://freesound.org/s/727382/ -- License: Attribution NonCommercial 4.0
The Silence of the Lambs (1991) directed by Jonathan Demme
Music:
reNovation by airtone (c) copyright 2019 Licensed under a Creative Commons Attribution (3.0) license. https://dig.ccmixter.org/files/airtone/60674